There's a new version of the HubSpot API

As of November 30, 2022, HubSpot API Keys are being deprecated and are no longer supported. Continued use of HubSpot API Keys is a security risk to your account and data. Your API Keys could be deactivated at any time after Nov. 30th, and we recommend that you migrate to Private Apps as soon as possible so you do not lose business-critical functionality.

Update an existing contact by email

Last updated June 17, 2020

POST /contacts/v1/contact/email/:email/profile

Method Details

HTTP Methods:


Content Type:


Response Format:


Requires Authentication?


Rate Limited?





Marketing & CRM

Required Scope:


This endpoint allows you to update an existing contact in HubSpot, identified by email.

Use case for this endpoint: Because this method allows you to update contact properties, it could be used by an integration to synchronize contact data from an external CRM by email address.

Note: This endpoint will return a 404 if there is no existing record with the specified email address. If you're looking to automatically create or update contacts using an email address, you can use this endpoint.
Required parameters How to use Description
OAuth Access Token or API Key Authorization: Bearer {token} header
or hapikey={key} query parameter.
Used to authenticate the request. Please see this page for more details about authentication.
Email Used in the request URL The email address of the record that you want to update.
Contact JSON Used in the request body This is JSON that represents a contact that you're updating. This should be of the format seen below in the code sample given. Properties can have an optional timestamp indicating when the property was set (this will be the current time if not specified).

Property notes

There are some properties that are worth noting in terms of updating a contact:

  • Lifecycle Stage - This property denotes the stage at which the contact is in. Stages include 'subscriber', 'lead', 'marketingqualifiedlead', 'salesqualifiedlead', 'opportunity' and 'customer'. These values are described in HubSpot's Contacts application under "Contacts > Manage Settings > Lifecycle Stages". Once a contact does become a "customer", it will be reflected in HubSpot's Sources application as such.
  • Please Note The Lifecycle stage is not designed to move backwards. If you need to set this property to an previous stage, you will first need to set the value to "" (an empty string) and then set the new Stage
  • HubSpot Score - This property cannot be updated through the API.
  • Email address - It is possible to update the email address of contacts using this endpoint. The current email address must be used in the URL to identify the existing contact in HubSpot, and the new email would go in the JSON in the request body.
  • If a property doesn't exist yet, you can create a new custom property through the API by using the create property method.

Example URL to POST to:

Response details

This endpoint returns standard REST-style HTTP response codes that mark success or failure, with meta information about the call that was made. There will be no data in the response body.

  • Returns a 204 response with no response body when a contact is successfully updated.
  • Returns a 400 if there is a problem with the data in the request body. You'll get a message in the response body detailing the issues with the data.
  • Returns a 401 when an unauthorized request is made, such as an expired access token of the wrong API key.
  • Returns a 404 when there is no existing record with the email address specified in the request URL.
  • Returns a 500 when an internal server error occurs. Please alert us in the API Forum if you receive an HTTP 500 error.

These code samples use a demo API key. Using this key for anything but GET requests will result in an error. For all other requests (such as POST or PUT), you'll need to use your own API key or OAuth. For more details, please see here