| sent |
Integer |
the total number of sent emails |
| open |
Integer |
The total number of unique opens |
| delivered |
Integer |
The number of emails succesfully delivered to an inbox |
| bounce |
Integer |
The number of times contacts were sent your email, but they didn’t receive it because either their address is invalid, your email hit their spam filter, or your email was marked as spam by other people. |
| unsubscribed |
Integer |
The number of contacts who received your email and unsubscribed. They won’t be sent to in the future. |
| click |
Integer |
The number of unique recipients who clicked on any link in your email, excluding the Unsubscribe and Subscription Preferences links. |
| dropped |
Integer |
The number of contacts that were not sent your email. This may be because they previously hard bounced, unsubscribed, marked you as spam, or because they have not engaged with any of your recent emails. |
| selected |
Integer |
The number of contacts selected to receive this email. |
| spamreport |
Integer |
The number of contacts received your email and marked it as spam. They won’t be sent to in the future. |
| suppressed |
Integer |
The number of contacts that did not receive your email due to graymail suppression. |
| hardbounced |
Integer |
These contacts were sent your email, but they didn’t receive it because either their address is invalid, your email hit their spam filter, or your email was marked as spam by other people. |
| softbounced |
Integer |
Soft bounces occur when a contact’s inbox has a temporary problem. You can still send to these people in the future. Contacts who hard bounce will be ineligible for later sends. |
| pending |
Integer |
The number of emails still trying to reach a contact's inbox. |
| contactslost |
Integer |
The sum of contacts that have unsubscribed, marked the email as spam, or have hardbounced. |
| notsent |
Integer |
These contacts were not sent your email. This may be because they previously hard bounced, unsubscribed, marked you as spam, or because they have not engaged with any of your recent emails. |
| clickratio |
Integer |
Click rate is the percentage of people who clicked a link in your email out of the people who were delivered your email. |
| clickthroughratio |
Integer |
This is the percentage of people who clicked a link in your email out of the people who opened your email. |
| deliveredratio |
Integer |
the number of succesfull deliveries over the number of selected contacts. |
| openratio |
Integer |
Open rate is the percentage of people who opened your email out of the people who were delivered your email. |
| unsubscribedratio |
Integer |
the number of contacts that have unsubscribed over the total number of selected contacts |
| spamreportratio |
Integer |
The number of contacts that mark the email as spam over the total number of selected contacts. |
| hardbounceratio |
Integer |
The number of contacts that hard bounced from the email over the total number of selected contacts. |
| bounceratio |
Integer |
The number of contacts that bounced from the email over the total number of selected contacts. |
| softbounceratio |
Integer |
The number of contacts that soft bounced from the email over the total number of selected contacts. |
| contactslostratio |
Integer |
The number of contacts that can no longer recive emails from the portal over the total number of selected contacts. |
| pendingratio |
Integer |
The number of contacts that soft bounced from the email over the total number of selected contacts. |
| contactslostratio |
Integer |
The number of contacts that were selected but not sent to over the total number of selected contacts. |
