In addition to tracking page views, the HubSpot tracking code allows you to identify visitors, track events, and manually track page views (without reloading the page). The Tracking Code API allows you to dynamically create events and track event data in HubSpot.
Function calls are pushed into the
var _hsq = window._hsq = window._hsq || ; _hsq.push(["method", "arg1"]);
Anything already in the
_hsq array is processed when the tracking code is loaded, so you can push an
identify call to the array before the code loads to have the identity information pushed with the initial
trackPageView is automatically called when the tracking code loads, so you should not push any
trackPageView calls to
_hsq before the page loads.
The HubSpot analytics tool identifies unique records using two pieces of data, the
usertoken (stored in the visitors browser in the
hubspotutk cookie) and the email address. When the HubSpot tracking code tracks an action (such as a page view) for a visitor, it automatically associates that action with the
usertoken. When you use the Tracking Code API to identify a visitor by email address, the analytics system will tie that email to the
usertoken, allowing HubSpot to update an existing contact record or create a new one. HubSpot will validate the email address used for any process that would create or update a contact record. Analytics data (page views, original source, etc.) associated with the
usertoken will show up on the contact record.
With this in mind, you should only use the
identify method when you know the identity (i.e. the email address) of the person viewing the page. Using a placeholder email for unknown visitors will create a contact record with that placeholder email, and the visitor's
usertoken cookie will be associated with that record, meaning that all unknown visitors would be associated with that single placeholder contact.
Keep in mind that the
identify function only sets the identities in the tracker. The identities do not get passed to HubSpot until you make a separate
Please note that the HTTP API cannot be used to associate analytics data with a contact record, though you can still use the
email= parameter in the URL to associate the event with the contact with that email address (or create a new contact if the email address does not belong to an existing record).
Note: Events will only be processed for accounts with Marketing Hub Enterprise.
trackEvent function is used to track be behavioral events in your HubSpot reports. Events are used to track that some action occurred, and can be tied to a contact record so that you can see if/when a contact triggered that event. While you can set up simple events in HubSpot, you can use the Events API to track more complicated processes on your website or track events that occur offline.
There are two APIs that work with behavioral events, the
trackEvent function in the Tracking Code API (which is the preferred API) and the HTTP API.
The HTTP API can be used in cases where the HubSpot tracking code cannot be installed, so it can be used to track offline events (so you could trigger an event based on data processed in a CRM). While the HTTP API cannot be used to tie analytics data to a contact record, you can identify a contact record by email address, so that offline events can still be tied to contact records.
Events can be triggered using a numerical ID or a string name. If you're creating events in HubSpot (Reports > Analytics Tools > Behavioral Events), they'll automatically be assigned a numerical ID, which will be used to trigger that specific event. You can get the ID out of the URL when viewing the event in HubSpot. See this page for more details about creating events.
You can also trigger an event using a string name for the event. If you use a name, and there is not an existing event that already has that name, a new event with that name will be dynamically created. If an event with that name was already dynamically, then the new event will count towards that existing one. This allows you to keep dynamically creating new events without doing manual work in HubSpot.
The HubSpot tracking code will automatically record a page view when the code is first loaded, but you can also manually track page views in a single-page application without reloading the tracking code. You can use the
trackPageView functions to update and track the current page:
<!-- Set up the path for the initial page view --> <script> var _hsq = window._hsq = window._hsq || ; _hsq.push(['setPath', '/home']); </script>
hubId}.js"></script> <!-- End of HubSpot Embed Code --> <!-- Tracking subsequent page views --> <script> var _hsq = window._hsq = window._hsq || ; _hsq.push(['setPath', '/about-us']); _hsq.push(['trackPageView']); </script>
If your site uses the privacy consent banner, you can use the
addPrivacyConsentListener function to check the consent status of the visitor. See the documentation for the addPrivacyConsentListener function for more details.
If you need to remove the consent banner cookies for a visitor, such as in the case of a GDPR related deletion request, you can use the
revokeCookieConsent function. See the documentation for the revokeCookieConsent function for more details.
In the event where you need to prevent all tracking by the HubSpot tracking code, you can place the do not track cookie into a visitor's browser. See the documentation for the doNotTrack function for more details.